Every organisation needs to explain what it is doing – whether it is to potential supporters, volunteers or clients.
The good news is that the “media” is now more accessible than it has ever been. And this means good media relations are within the grasp of even the smallest organisations.
This pack, prepared by YouthLink Scotland, has been designed to provide youth workers, volunteers and managers with the necessary tools to handle media relations successfully. It is an essential guide to the media today.